The fashion brand C&A in Brazil has launched a new 'Fashion Like' campaign for Mother's Day this year that integrates their flagship store in São Paulo to their Facebook page via digital hangers displaying a real-time like counter for each piece of clothing.
Although my current Portuguese skills (campaign video below) are holding me back from getting any more details on the campaign's success you could easily see this type of concept being applied across different retail sectors. DPreviews displayed next to cameras at your local photography store, Yelp scores posted outside the neighborhood Thai joint, or Goodguide ratings next to the shampoo selection at the grocery store.
More details about the project and a few installation shots can be found on the C&A Facebook page.
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