Blockchain-based Provenance raises $800K to straighten product supply chains
Jul 12 2017
Provenance, a supply chain startup utilizing blockchain technology has raised $800K in seed capital.
Investors in the round included Humanity United, and Alexsis de Raadt-St.James founder of Merian Ventures.
The startup's goal is to create digital histories for a specific product, allowing both businesses and end customers to trace and verify origins, attributes, and ownership along the product's life span (The company released a Whitepaper diving into some of the specifics on how they are implementing the service).
The system will be tracking and interacting with several different actors along the way in order to do this including:
- Registrars (Organizations that provide credentials and unique identities)
- Standards organizations
- Certifiers and Auditors
- End Customers
The recent round of funding by Provenance shows supply chain management to be an enduring use case for Blockchains. Bext360 is another company focused on using the technology in the coffee industry that has also recently raised funding, and Everledger is implementing similar technology for use in the diamond trade.
With consumers demanding more transparency in what and how they got their food, clothing, and other goods expect this trend to continue to flourish as the blockchain and IoT space mature and are able to support these use cases.
+ Typical data points of a product being collected are location data, content and timestamps, all of which is presented to consumers via an interface they can access through their item’s QR code or NFC-enabled label.
+ Other fair-trade applications of Blockchain are tracking tuna fish supply chain.
+ The two most popular cryptocurrencies, Bitcoin and Ethereum are based on the Blockchain technology.
Happerley speaking about the importance of provenance with BBC Radio Gloucester at The Cotswold School Show pic.twitter.com/0NBmnb8igK— alan leizerman (@aleizerman) July 12, 2017