Salesforce and other tech giants invest $24M in IFTTT to help it expand in enterprise IoT

IFTTT (If This Than That), a web-based software that automates and connects over 600 online services/software raised a $24M Series C led by Salesforce. Other investors include IBM and the Chamberlain Group and Fenox Venture Capital.

Salesforce and other tech giants invest $24M in IFTTT to help it expand in enterprise IoT 1 image
New apps and devices that made their way to IFTTT

The latest round brings IFTTT’s funding to $63M and it will use the funding proceeds to provide integration for enterprise and IoT services and hiring. In IFTTT’s platform, applets are code/script users need to deploy to integrate two or more services (such Google Drive’s integration with Twitter/Facebook).

“IFTTT is at the forefront of establishing a more connected ecosystem for devices and services. They see IFTTT as an important business, ecosystem, and partner in the industry,” said CEO Linden Tibbets.

Investment in IFTTT reveals that Salesforce is consolidating its presence in enterprise IoT space. It also acquired Mulesoft, an integration platform that rivals Microsoft’s BizTalk.

IBM’s investment in IFTTT is also noteworthy as the former is pushing its IBM Watson IoT platform. The following statement also shows its keen interest in IFTTT.

“IBM and IFTTT are working together to realize the potential of today’s connected world. By bringing together IBM’s Watson IoT Platform and Watson Assistant Solutions with consumer- facing services, we can help clients to create powerful and open solutions for their users that work with everything in the Internet of Things,” said Bret Greenstein, VP, Watson Internet of Things, IBM.

Other recent investments in IoT companies include $30M Series B of Armis and Myriota‘s $15M for its IoT satellite-based connectivity platform.

For latest IoT funding and product news, please visit our IoT news section.

Trend Reports

10 Trends to Watch

What are the technology and user trends that will shape your business?

[gravityform id="38" title="false" description="false" ajax="true" tabindex="49"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_38' ><div id='gf_38' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_38' id='gform_38' action='/pulse/salesforce-and-other-tech-giants-invest-24m-in-ifttt-to-help-it-expand-in-enterprise-iot/#gf_38'> <div class='gform_body'><ul id='gform_fields_38' class='gform_fields top_label form_sublabel_below description_below'><li id='field_38_2' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label gfield_label_before_complex' >Your Name</label><div class='ginput_complex ginput_container no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name' id='input_38_2'> <span id='input_38_2_3_container' class='name_first' > <input type='text' name='input_2.3' id='input_38_2_3' value='' aria-label='First name' tabindex='50' aria-invalid="false" /> <label for='input_38_2_3' >First</label> </span> </div></li><li id='field_38_3' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_38_3' >Can you share a high level overview of what you are looking for?</label><div class='ginput_container ginput_container_textarea'><textarea name='input_3' id='input_38_3' class='textarea medium' tabindex='54' aria-invalid="false" rows='10' cols='50'></textarea></div></li><li id='field_38_4' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_38_4' >Best way to reach you?</label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_38_4' type='text' value='' class='medium' tabindex='55' aria-invalid="false" /></div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_38' class='gform_button button' value='Submit' tabindex='56' onclick='if(window["gf_submitting_38"]){return false;} window["gf_submitting_38"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_38"]){return false;} window["gf_submitting_38"]=true; jQuery("#gform_38").trigger("submit",[true]); }' /> <input type='hidden' name='gform_ajax' value='form_id=38&amp;title=&amp;description=&amp;tabindex=49' /> <input type='hidden' class='gform_hidden' name='is_submit_38' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='38' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_38' value='WyJbXSIsIjI0MzNjYTY3YTUxNWM5ZTM5NmFkOWNiZWJiMjkyMDYyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_38' id='gform_target_page_number_38' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_38' id='gform_source_page_number_38' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_38' id='gform_ajax_frame_38'>This iframe contains the logic required to handle Ajax powered Gravity Forms.</iframe> <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner( 38, 'https://www.postscapes.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery('#gform_ajax_frame_38').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_38');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_38').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_38').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_38').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_38').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_38').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_38').val();gformInitSpinner( 38, 'https://www.postscapes.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery(document).trigger('gform_page_loaded', [38, current_page]);window['gf_submitting_38'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_38').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_38').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [38]);window['gf_submitting_38'] = false;}, 50);}else{jQuery('#gform_38').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [38, current_page]);} );} );</script><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 38) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [38, 1]) } ); </script>
[gravityform id="38" title="false" description="false" ajax="true" tabindex="49"]
<div class='gf_browser_unknown gform_wrapper' id='gform_wrapper_38' ><div id='gf_38' class='gform_anchor' tabindex='-1'></div><form method='post' enctype='multipart/form-data' target='gform_ajax_frame_38' id='gform_38' action='/pulse/salesforce-and-other-tech-giants-invest-24m-in-ifttt-to-help-it-expand-in-enterprise-iot/#gf_38'> <div class='gform_body'><ul id='gform_fields_38' class='gform_fields top_label form_sublabel_below description_below'><li id='field_38_2' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label gfield_label_before_complex' >Your Name</label><div class='ginput_complex ginput_container no_prefix has_first_name no_middle_name no_last_name no_suffix gf_name_has_1 ginput_container_name' id='input_38_2'> <span id='input_38_2_3_container' class='name_first' > <input type='text' name='input_2.3' id='input_38_2_3' value='' aria-label='First name' tabindex='50' aria-invalid="false" /> <label for='input_38_2_3' >First</label> </span> </div></li><li id='field_38_3' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_38_3' >Can you share a high level overview of what you are looking for?</label><div class='ginput_container ginput_container_textarea'><textarea name='input_3' id='input_38_3' class='textarea medium' tabindex='54' aria-invalid="false" rows='10' cols='50'></textarea></div></li><li id='field_38_4' class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_38_4' >Best way to reach you?</label><div class='ginput_container ginput_container_text'><input name='input_4' id='input_38_4' type='text' value='' class='medium' tabindex='55' aria-invalid="false" /></div></li> </ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_38' class='gform_button button' value='Submit' tabindex='56' onclick='if(window["gf_submitting_38"]){return false;} window["gf_submitting_38"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_38"]){return false;} window["gf_submitting_38"]=true; jQuery("#gform_38").trigger("submit",[true]); }' /> <input type='hidden' name='gform_ajax' value='form_id=38&amp;title=&amp;description=&amp;tabindex=49' /> <input type='hidden' class='gform_hidden' name='is_submit_38' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='38' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_38' value='WyJbXSIsIjI0MzNjYTY3YTUxNWM5ZTM5NmFkOWNiZWJiMjkyMDYyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_38' id='gform_target_page_number_38' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_38' id='gform_source_page_number_38' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_38' id='gform_ajax_frame_38'>This iframe contains the logic required to handle Ajax powered Gravity Forms.</iframe> <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner( 38, 'https://www.postscapes.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery('#gform_ajax_frame_38').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_38');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_38').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_38').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_38').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_38').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_38').offset().top - mt); }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_38').val();gformInitSpinner( 38, 'https://www.postscapes.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery(document).trigger('gform_page_loaded', [38, current_page]);window['gf_submitting_38'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}setTimeout(function(){jQuery('#gform_wrapper_38').replaceWith(confirmation_content);jQuery(document).scrollTop(jQuery('#gf_38').offset().top - mt);jQuery(document).trigger('gform_confirmation_loaded', [38]);window['gf_submitting_38'] = false;}, 50);}else{jQuery('#gform_38').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger('gform_post_render', [38, current_page]);} );} );</script><script type='text/javascript'> jQuery(document).bind('gform_post_render', function(event, formId, currentPage){if(formId == 38) {} } );jQuery(document).bind('gform_post_conditional_logic', function(event, formId, fields, isInit){} );</script><script type='text/javascript'> jQuery(document).ready(function(){jQuery(document).trigger('gform_post_render', [38, 1]) } ); </script>