Real-time data on the scene

Chicago-based startup SceneTap is providing bar hoppers a real-time snapshot of their cities nightlife via their “invisible trip line” and “facial detection” cameras installed at the entrances of local clubs and bars.

The team was inspired to create the product after "spending more money in cabs than in bars" trying to find the good places to land in Chicago on a Saturday night. For end users the app provides a glimpse into the male-female ratio, average age, and the total number of patrons of the bar before they arrive. For establishment owners installing the cameras gives them the potential for an increased number of customers and the ability to more effectively gauge the impact of their latest marketing campaign efforts.

The technology uses pattern detection algorithms to scan real-time feeds, looking for patterns that match the software’s understanding of faces. It then accurately predicts "what you appear to look like" based on age and gender
Nightlife Analytics: Scenetap
Nightlife Analytics: Scenetap

Cool but kind of creepy you might say? You are not the only one, SceneTap does place decals on the front entrances of participating places to provide awareness of the service and according to the company the algorithm's they use do not have the capability to recognize individual faces. For additional levels of security bar owners do not have access to the direct data and the feeds are encrypted and not monitored by any individuals.

Currently the service is operating in Austin, Athens, Bloomington, Chicago, Gainesville, Madison, and San Francisco with additional cities in the pipeline.

More details can be found at: or can watch the cheezy news coverage of the service below.

Additional: ReadWrite, Forbes, FastCo, Bostinno, ZDNet