Cow Collar

Cattle Tracking Systems

Looking to keep better track of your cows location, health, and if they are in heat?

Outfitting a sensor and tracking device to a cow’s collar, ear, leg, tail, or via an ingestible microchip gives farmers the ability to track a cattle’s activity levels, health, and other key behaviors like reproduction activity to increase output and overall herd wellness.


Key Benefits

  • Easy animal Identification
  • Heat detection for improved conception rates including tracking silent heats and to target best time for insemination
  • Lameness detection and general health monitoring to separate and treat sick cows
  • Calving detection so the new calf can be entered into the system and so live births can be monitored


  • GPS location tracking to monitor herd
  • Early mastitis detection to lower risk of milk loss
  • Integrate with farm database tracking of any medications or treatments and output
  • Rumination tracking to see how long they have been eating to monitor health and manage overall herd feed rations
  • identify animals under heat/cold stress

Key Drivers

In general, a farmer detects on average 60% of heats of cows in heat (Van Weyenberg, 2013)


During hot summer weather, milk production may decrease by as much as 50 percent. Some data indicates that only 10 to 20 percent of inseminations in “heat stressed” cows result in pregnancies. - Research


“At first it was hard for me to admit that electronic heat detection system is needed. Now I can't live without it... My pregnancy rate improved dramatically from 15% to 24%... “

John Hochstetler from Crystal Valley dairy (Indiana, USA), using AfiAct II


"System was installed and up and running within a weekend was identifying heifers in heat.
It spotted heifers that we would not have seen using tail paints or manual methods"

Andrew Mycock, Rusty Farming Limited using TrackaCow


A partial list of the companies offering solutions in the space.

Part of larger systems

These companies offer cattle health tracking solutions as part of larger smart dairy and beef tracking devices and systems.

Investment / Acquisition Activity



For a more complete list see our report

For a complete list of companies view our Cow Tracking Industry Report


From simple activity monitoring to more advanced ingestible devices use these devices to start tracking your herd.


Connecterra IDA

A collar worn tracking device that monitors eating, activity, chew count and then analyses date for patterns and feedback loops with farmers.

Quantiied Ag

Quantified AG tag

An ear tag that monitors a cows movements and temperature every hour and sends it back to a dashboard via a gateway.


Moocall Calving and Heat System

Moocall offers both a device attached to a tail to track for calving events as well as a collar and RFID system for bulls to track mounting behavior, etc.


Overview video of a cattle tracking system

For a more complete list of cattle tracking products and pricing download our Cattle Tracking buyers guide

Virtual Fencing

Using wearables and low voltage shocks or uncomfortable sounds with warning stimuli like vibrations let the animals know when they’re approaching an area they shouldn’t be heading towards. This enables farmers to save on material and labor costs as well as opening up rotational grazing opportunities not seen before.

Background Resources

Background articles and industry news for dairy and beef farming  monitoring systems


General Overview





Government Tracing Projects



Cattle Tracking Cover

Get a complete industry overview with our livestock tracking report. View complete list of companies, product overviews, market map, successful use cases, and investment activity to stay ahead in your business


Trevor Harwood

Trevor has been following the IoT and its implications since 2009. He is most interested in how we can utilize technology and connectivity to reduce resource usage.


Standing Cover Agriculture

Trend Report

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