An experiment in connected objects
Launched at this year's SXSW the Talking Shoes project is one of Google's Art, Copy & Code experiments that is looking at how brands, advertising and technology can work hand in hand in the future in a world of connected objects.
The prototype and concept for the shoes was created by artist Zach Lieberman from YesYesNo and New York based Studio 5050. The shoes use Bluetooth for communicating to your smartphone and a range of sensors including an accelerometer, gyroscope and pressure sensor to monitor your current activity levels.
"The Talking Shoe translates the wearer’s movements into funny, motivating and timely commentary. The things it says can be posted to Google+ by the user, sent to real-time ad units, if the user chooses to, and broadcast via onboard speakers. It can talk to the world and to the web.
By connecting a pair of sneakers to the web, we’re creating unique opportunities between physical objects and digital ad spaces"
You can visit the Art, Copy & Code page here to see more of the project's experiments, or watch the promo video of the shoes below.